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Danceable Trailers

IDEA: 
We created “Danceable Trailers” — a new way to promote the Chicago Latino Film Festival in places our target was already tuning in: radios and dance clubs. 3 movie trailers were turned into reggaeton songs and used to promote the festival.

CLIENT: chicago latino film festival
AGENCY: LApiz leo burnett
ROLE: ART DIRECTION & Conceptual design

 

We created “Danceable Trailers” — a new way to promote the Chicago Latino Film Festival in places our target was already tuning in: radios and dance clubs. 3 movie trailers were turned into reggaeton songs and used to promote the festival.

 

RESULTS: 

The festival had its most successful year ever:

 
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Awards

Lux Awards 2018:
Shortlist in Ecuadorian talent for the world: Idea


LIA 2018:
Bronze in Radio & Audio: Original Music
Shortlist in Radio & Audio: Use of Music