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Emoji sign

Challenge 

Despite the laws and signs, 42.6% of drivers in the US, admit to texting while driving. Which makes that every 7.5 minutes, someone is hit by a car.

IDEA

Turn an emoji into a unique road sign to put driver’s eyes back on the road.

CLIENT: Allstate
AGENCY: LApiz leo burnett
ROLE: ART DIRECTION & Conceptual design

 

Challenge: Despite the laws and signs, 42.6% of drivers in the US, admit to texting while driving. Which makes that every 7.5 minutes, someone is hit by a car.

Idea: Turn an emoji into a unique road sign to put driver’s eyes back on the road.

 
 
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HOW

The pop-up effect was achieved through perspective that took into account the POV of the driver and the distance from the driver to the crosswalk. To simulate a realistic height, the length of the sticker ended up being 60 feet. 

 
 
 

Allstate, as an insurance company, also took into consideration the material, so that it would be safe for drivers:

skid free and resistant to rain and impact.

 
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