Freddy Agostini

San Mateo

Following the rules of simplicity, clarity and legibility I developed a minimal logo for Frigolab San Mateo’s new line of frozen food to be promoted in supermarkets. Using the initial letter of San Mateo as a hook, and its negative space to form a fish shape as a symbol of new discoveries, achievements, harmony and unity, allowing for a better recognition and easier communication with the customers.

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 Awards: 2016 Silver Condor (Branding)     Publications:   Send Points "Logos 4"   Sandu Publishing "Logo Decode"

Awards:
2016 Silver Condor (Branding)


Publications:

Send Points "Logos 4"
Sandu Publishing "Logo Decode"