Freddy Agostini

Tequila Cloud - Board of tourism of Mexico

Winters in Germany are really rainy.So Rainy that 35% of all German travel happens during this time. To put sunny Mexico top of mind, we mixed the Mexican thing Germans love, Tequila, with the weather they don´t love, rain, to create the first:​​​​​​​

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 Within four days of the Tequila Cloud launch, the average Google search volume for “Mexico Travel” increased by 50% in Germany. Within two weeks, the news spread around the globe, with people demanding the cloud, and even sharing on social media their desire to book their flights to Mexico. Paid media was $60K, which generated $4.8MM in earned media and 473MM impressions.

Within four days of the Tequila Cloud launch, the average Google search volume for “Mexico Travel” increased by 50% in Germany. Within two weeks, the news spread around the globe, with people demanding the cloud, and even sharing on social media their desire to book their flights to Mexico. Paid media was $60K, which generated $4.8MM in earned media and 473MM impressions.

  The science behind the Tequila Cloud    1. Vaporization  We used ultrasonic humidifiers to vibrate tequila at a frequency that turned it into a visible mist.  2. Condensation  The mist was then pushed up into a plastic structure, where it condensed.  3. Precipitation  The liquid then rained as drops.  The cloud was tied to real-time weather data, so it rained tequila every time it rained in Berlin.

The science behind the Tequila Cloud

1. Vaporization
We used ultrasonic humidifiers to vibrate tequila at a frequency that turned it into a visible mist.
2. Condensation
The mist was then pushed up into a plastic structure, where it condensed.
3. Precipitation
The liquid then rained as drops.

The cloud was tied to real-time weather data, so it rained tequila every time it rained in Berlin.

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  AWARDS    2017 Cannes Lions   Silver in Outdoor Shortlist in PR    2017 Ojo de Iberoamérica   Sol de Plata in Innovation Sol de Plata in Outdoor Sol de Bronce in PR Sol de Bronce in Media Shortlist in Outdoor Shortlist in Media Shortlist in Digital    2017 Clios Awards   Shortlist in Out of Home: Ambient    2017 LIA   Bronze in Design: Experiential Design Bronze in Non-Traditional: Experiential Bronze in The NEW: Experiential

AWARDS

2017 Cannes Lions
Silver in Outdoor
Shortlist in PR

2017 Ojo de Iberoamérica
Sol de Plata in Innovation
Sol de Plata in Outdoor
Sol de Bronce in PR
Sol de Bronce in Media
Shortlist in Outdoor
Shortlist in Media
Shortlist in Digital

2017 Clios Awards
Shortlist in Out of Home: Ambient

2017 LIA
Bronze in Design: Experiential Design
Bronze in Non-Traditional: Experiential
Bronze in The NEW: Experiential