SITUATION:
2017 was a great year for Latin music in the U.S., with 7 songs topping the charts and Despacito staying #1 for a record-breaking 16 weeks. Americans were loving our music, but our films? Not so much.
IDEA:
We created “Danceable Trailers” — a new way to promote the Chicago Latino Film Festival
in places our target was already tuning in: radios and dance clubs.
3 movie trailers were turned into reggaeton songs and used to promote the festival.