Danceable Trailers - Chicago Latino Film Festival

SITUATION:

2017 was a great year for Latin music in the U.S., with 7 songs topping the charts and Despacito staying #1 for a record-breaking 16 weeks. Americans were loving our music, but our films? Not so much.

IDEA:  We created  “Danceable Trailers”  — a new way to promote the Chicago Latino Film Festival in places our target was already tuning in: radios and dance clubs. 3 movie trailers were turned into reggaeton songs and used to promote the festival.

IDEA: 

We created “Danceable Trailers” — a new way to promote the Chicago Latino Film Festival

in places our target was already tuning in: radios and dance clubs.

3 movie trailers were turned into reggaeton songs and used to promote the festival.