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Pages of Progress

PROBLEM

A new generation of Latinos was searching for the American Dream. But found something far more challenging: reality in Trump’s era.   Instituto, an organization dedicated to Latino education, needed to remind its students that any dream is still possible.

IDEA

We compiled and recycled from diplomas to acceptance letters of old Instituto students, to create a notebook made entirely of Latino success stories. A blank canvas to inspire the next generations.

CLIENT: Instituto
AGENCY: LApiz leo burnett
ROLE: ART DIRECTION

 

Problem: A new generation of Latinos was searching for the American Dream. But found something far more challenging: reality in Trump’s era.   Instituto, an organization dedicated to Latino education, needed to remind its students that any dream is still possible.

Idea: We compiled and recycled from diplomas to acceptance letters of old Instituto students, to create a notebook made entirely of Latino success stories. A blank canvas to inspire the next generations.

 
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